The Role of the CEO
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Why it is crucial that the CEO, President or Business Owner play an integral role in sales and business development?

Business Owners and those responsible for managing sales people are responsible for providing advice, structure and strategy. However we all have strengths and weaknesses. Therefore the weaknesses you, or those responsible for managing your sales people possess, become part of the problem. For example if you are naturally weak at closing, prospecting, qualifying or holding margins, is the advice you provide to your sales people in these particular areas productive, or counter-productive? Often this weakness possessed by the one responsible for managing, motivating and training the sales staff translates into an across the board sales team weakness!

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To achieve real growth you must engage your sales people in a brutally frank discussion regarding:

• Poor lead conversion, excuses and sales team complacency,
• Shrinking margins due to price-dropping,
• Client decay, limited effort or success in developing new accounts,
• Limited effort or success in further penetrating existing accounts.

It's the decisions you don't make that cost you money! Make a decision to break the cycle! Call us at 1-866-515-0794 to discuss your options or Click here to contact Peak Performance today to request information.

Most CEO's are frustrated with the problems inherent in sales people such as:

• Sales people who fail to diplomatically confront objections leaving money on the table!
• Sales people excuses - weak economy, bad territory, bad leads, etc. causing their poor performance.
• Ineffective Cold Calls - they will not make them or they get poor results
• Uncomfortable calling on top executives/decision-makers
• Selling Cycle Too Long - cannot get a decision-maker to make a decision
• Goal Setting - no clear documented measurable goals resulting in missed quotas
• Subserviently providing unnecessary time-consuming proposals
• Planned and unplanned staff turnover costing you time and money.
• Failure to uncover budget or discuss money until it becomes an objection.