Pre-Hiring Evaluations 

Why is it when we initially hire a new sales person, we have such high hopes for their ability and future production levels only to be disappointed down the road? Your gut feeling was that this was the one. However this was merely another one who cost you time, energy and money. How much has it cost you? How much will it cost you going forward?

Resumes fail to emphasize a candidate's weaknesses that inevitably surface after you have gone thorugh a long and expensive process. It is these weaknesses that ultimately cost your organization time and money in the form of continued advice that is not implemented, advertising and marketing dollars that do not convert and ultimately turnover. 

If you relate to this dilemma, you're not alone as turnover is corporate America's biggest expense.